Course Objective:

Upon completion of this module, the learner is able to evaluate potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcome of social media marketing.

Course Content:

1. Assess the usage of social media for organisation (K1, A1)
2. Formulate social media campaign plans in accordance to organisation policy and procedures (K2, A2)
3. Assess the relevance and regulations of social media platforms (K3, K4, K5, K6, K7, A3)
4. Justify the usage of social media (K8, K9, A4)
5. Evaluate the effectiveness and impact of Social Media (K10, A5)