Course Objective:

Upon completion of this module, the learner is able to apply Search Engine Optimisation (SEO) tools and techniques for the organisation’s digital assets and content across channels and recommend improvements for SEO efforts.

Course Content:

1. Apply search engine marketing strategies (K1, K2, K3, A1)
2. Illustrate the processes of keyword discovery, expansion and optimisation. (K4, A2)
3. Explain the application of Search Engine Programs (K5, A3)
4. Demonstrate SEO assessment (K6, A4)
5. Interpret search engine performance (K7, K8, A5)
6. Interpret competitors advertising links (K9, A6)
7. Predict SEO Trends (K10, K11, A7)