Course Objective:

In our local creative industries, it is common to assume that most Senior Designers and/or Design/ Studio Managers are promoted through the ranks but are not trained managers. Hence frequently, it is a common sight to see this group of seniors struggling and fire-fighting with studio operational and client management issues.

Instead of focusing on the strategic action plans, they are frequently held up with operational challenges which often impeded the overall growth prospect of the business. Beyond the importance of an operational mindset, it is also paramount to have a CEO mindset among all key managers. Such a CEO mindset allows this management team of Senior Designers and Design/ Studio Managers to possess a better grasp of the strategic issues pertaining to the overall developmental growth of their organisations.

Course Content:

1. Unit 1: Innovation Mindset and Values
2. Unit 2: Market and Competitive Research
3. Unit 3: Ideation as Part of Innovation Process
4. Unit 4: Developing Business Innovation Report