Course Objective:

Upon completion of this module, the learner is able to execute data analytics metrics and measurement efforts and perform deep dive analysis to understand customer activities and behaviours across all digital platforms.

Course Content:

1. understand data analytics, its tools and technology, the different forms of analytics available in the market so as to perform the necessary data analytics metrics and measurement efforts. (K1, K2 and A1)
2. align the Organisation’s overall data analytics strategy with its Web analytics strategy so as to conduct the necessary data analytics activities. (K3, K4 and A2)
3. perform deep dive analysis into organisation products & services to better understand customer activities and behaviours. (K5, K6 and A3)
4. assess current and emerging analytics tools and technology (K7 and A4)
5. evaluate the effectiveness of data analytics tools and technologies deployed. (K8 and A5)
6. prepare reports on key analytics findings, trends and consumer insights to aid in data-driven decision-making processes. (K9 and A6)