Analyse Consumer Behaviour
On completion of the course, the participants will have the knowledge and skills in analysing customer behaviour and recommending improvements on current sales and marketing programmes. These include: Acquire knowledge on products / services and specific markets to understand the organisational value proposition Assess customer interest levels and needs through analysis of trends and past performance Recommend improvements to existing sales and marketing programmes based on assessment of customer interest levels.
To equip participants with the knowledge and skills to analyse customer behaviour through acquiring knowledge of products and services and assessing customer interest levels and needs. Participant will be able to make recommendation to improve existing sales and marketing initiatives with these analyses. Assumed Skills of Learners: Understand customer behaviour Have an understanding and working knowledge of sales and marketing principles Have information gathering skills to gather and collate necessary data Have analytical skills to recognise trends and patterns in market data Have organisational skills to categorise, store, retrieve and manage information Have business writing skills to structure and draft reports Have numeracy skills to analyse data.
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